Why should retail displays use adjustable shelves on a display rack?

We can all agree that retailing involves products of all shapes and sizes. Stocking small cosmetics is just as common as setting up large boxes of cereal. One challenge that couldn't be solved by a display rack with fixed shelves is the store's product display needs. The display rack's shelves need the capability to be adjusted and changed easily to a variety of heights. This will allow you to display tall bottles and small snacks. Smart flexibility is a differentiating factor. When the display rack allows you to load and unload the shelves even daily, you can actually consider the rack a true operational partner rather than a piece of furniture.

The time spent fighting with shelving units is not appreciated by most retailers. It is difficult for them to fully stock a shelving unit without leaving gaps or having products standing sideways. Display racks with adjustable shelving eliminates that frustration. Simply move the brackets to a different pre drilled hole. No hulking shelves around, no tools necessary. No complicated instructions. This is great for most shelving adjustments. It is especially great for adjusting shelving based on the shape or size of products in your most recent stock. No need to worry, just adjust the shelving and continue with the rest of the display rack.

More Sales Equals Better Visibility

Quick judgments customers make when considering a purchase tend to be based on products that catch their eye first. Displays with adjustable shelving allow retailers to present products at eye level. Nothing is in the line of sight to be overshadowed. Display racks also allow the retailer to level the display. Shorter products can go on higher shelves while taller products go on lower shelves. Nothing gets blocked and everything is visible.

According to research, displaying products strategically can increase how long customers stay in a store by 40 percent and increase likelihood of purchases by 15 to 30 percent. Safe to say, product placement has a really big impact. Adjustable shelving displays can be seen as simply storing products, but in reality, they are storing products in a way that presents the products' best features. From a customer standpoint, they can appreciate the shelving design that allows them to see products easily, without any awkward movements. This one design feature fosters a larger customer basket and encourages repeat visits.

Consider the average supermarket. Top selling products are typically placed at head level. This isn't a coincidence. Store managers are constantly shifting shelving displays to feature seasonal goods, new arrivals, and markdowns. Without adjustable shelving displays, a manager's hands are tied when it comes to directing the flow of a store.

Maximize Every Inch of Your Store

Space is finite. Every square foot counts, regardless of whether you rent or own the building. Making the best use of that space is a top priority when considering the design and layout of your displays. Adjustable shelving displays allow you to take full advantage of your vertical space. Gone are the days of large empty gaps above short items. Shelving displays can be configured to allow more items to fit in a designated footprint.

When setup is completed, many emerging retail store owners, especially those operating small stores, wrongly assume they buy display racks with tall shelves which are not adjustable. This means they may end up with a display rack with fixed shelves that only has three, four, or in some cases, five levels of height. An adjustable shelf display rack can literally accommodate virtually any height of merchandise up to five levels, or more if double sided racks are used.

Flexible display racks are especially useful for convenience or convenience type store owners, especially those that sell varying sizes of inexpensive single items and large household products such as a bottle of laundry detergent. These flexible systems mean store owners can make the most of sales floor real estate.

Adapt Quickly to Seasonal Changes and Promotions

Retail, of course, is all about the time of the products. Some of these are more variable than others, such as the seasons. Stores that can be more flexible and adjustable sooner than others are more successful. This is particularly true for display racks, which is one reason many adjustable racks of the same height are easier to assemble than others. This means that you only need to integrate a few fixtures to assemble an easier, more productive display rack than others.

The same flexibility applies to seasonal promotions. Let us say you are running a special back to school display. You might need a taller space for binders and notebooks and a smaller space for pens and erasers. Shelves that adjust on display racks allow you to customize your promotion display as many times as you want without purchasing new racks. Once that promotion is over, you simply adjust the shelves back to the original heights and prepare for your next promotion.

Year after year, the importance of this flexibility continues to grow. Research shows that modular and flexible systems have taken the lead in the global retail fixtures market. Retailers have shied away from fixed and permanent structures to more flexible systems that can change over time. It is the same with adjustable shelf display racks. You can come up with multiple configurations, and your store can change as frequently as your products.

Save Staff Time and Labor Costs

Labor is one of the largest expenses in a retail operation. Each display your staff struggles with is time lost from assisting customers and shelving new products. Staff time is actually saved with adjustable shelves on display racks. Two people with fixed shelf units are replaced by one staff adjusting shelf heights on a display rack in a matter of seconds.

Some shop proprietors fear adjustable shelving may be a bit too involved. That is not the case. Most adjustable display racks employ simple clip in or bolt in mechanisms that anyone can figure out. Your teenage part time cashier can learn how to move shelves in about five minutes. Most systems do not require special tools or training.

In the end, that time savings is significant. How frequently do you arrange the store? Once a month, maybe, for a new promotion? Or do you do it every week for the busy season? Normally, it would take hours, moving products and adjusting shelves. With adjustable shelves on a display rack, it takes a fraction of that time. Your staff is happy because they are not doing frustrating, backbreaking labor for extended periods of time, and you save money because the tasks get done quickly.

Store Shelving That Will Last

Store fixtures are a big investment, and you want to get things like store equipment that will last. A display rack with adjustable shelves is one of the best long term purchases you can make. It will not become obsolete as your product mix changes, and it will grow with your company.

Let us say you have just opened a small accessory boutique. For your first display stand, you got a rack to display your jewelry and sunglasses. After a few years, you expand your products to include bags and shoes. These items require different rack heights and spacing. Fortunately, you bought a display rack with adjustable shelves, so you can rearrange the shelves for your new products. If you bought a display rack with fixed shelves, you would have to buy new products and spend more money again.

This type of future proofing is especially important today, with the rapid change in retail. Consumer demands can change on a whim to a new trending product, making older products obsolete. With display racks that have adjustable shelves, you are able to accommodate changing demands without constantly reinvesting to change your fixtures. The adjustable display rack may cost more initially, but the long term savings are significant. You only have to buy once, and you can adjust the rack for as long as you need.

When it comes to display racks, adjustable display racks have better resale value. If you decide to close your store or change locations, you can resell adjustable display racks more easily than fixed display racks. Other retailers value flexibility, so they can pay you well for used adjustable display racks. This gives you a way to recover some of your initial investment.

Streamline the Restocking Process for Your Team

Restocking shelves is a universal pain point among retail workers. It is time consuming, monotonous, and physically exhausting. However, there is a solution. Adjustable shelving display racks can make restocking a less tedious process. When shelving is at the proper height, staff do not have to make awkward bends to restock the lower shelves, or stretch to restock the top shelves. Rather, they can easily slide items into their proper positions.

Ergonomics is the furniture design process most commonly used at retail displays. Restocking fatigue is a symptom retailers are increasingly attempting to eliminate, and adjustable shelves are one way to minimize fatigue for employees. The benefits are not simply aesthetic. Shelves that display an item to customers better are also designed to safeguard the employees' health, and ultimately reduce turnover and bolster store productivity.

Let us use a busy supermarket as an example. Staff members restock items constantly throughout the supermarket. If those shelves are set at inconvenient heights, employees will most likely become tired and frustrated. This will ultimately slow down the restocking process and leave customers unhappy. Display racks with adjustable shelving allow the shelves to be set at convenient heights. The display racks can be adjusted for taller employees as well as shorter employees. It really is a small detail that can have a big impact on the store's operations.

Conclusion

Based on our experience, customized shelving on display racks is not just a convenience in today's market. It is a necessity. Adjustable shelving saves retailer's time and money while increasing the many values of the store. Retailers who offer products on display racks with adjustable shelving have the competitive edge in the market. It does not matter if you operate a small grocery store or a large display supermarket, the best investment you can make for your business is purchasing display racks equipped with shelves that adjust.