The Psychology Behind the Coffee Shop Pastry Display Layout

Position your pastry display cases according to your target customers. Do you want to target a more approachable or high-end market? Different positioning requires different styles of pastry display cases.

Pastry Display Cases: Color and Texture

First impressions are crucial. The color and texture of the pastry display case will influence customers' first impression. For example, delicate macarons sit on smooth ceramic plates. Rustic scones rest on rough wooden plates. Exquisite truffles are placed near the cashier. These simple details can help increase sales.


Pastry Display Case Techniques: Fewer Choices, Higher Sales

For pastry display cases, more product variety isn't necessarily better. Instead, fewer choices lead to higher sales. Too many choices can actually stifle sales. Generally, 3-5 items per display shelf are ideal.

Pastry Display Case Techniques: Highlight Your Star Products

Place your star products in a prominent location with ample space, illuminated with warm lighting. This will make them appear more special and significantly increase customers' desire to buy.

Pastry Display Case Techniques: Utilize the Impulse Buying Zone

The impulse buying zone refers to the area near the checkout counter. Utilizing this area effectively can generate substantial profits. Mini cookies and egg tarts are excellent choices.

Pastry Display Case Techniques: Tell Your Brand Story

Placing a small glass of milk next to chocolate chip cookies can instantly stimulate purchasing desire. Placing fresh lemons next to lemon bread conveys the concepts of "homemade," "fresh," and "value for money."

Pastry Display Case Techniques: Utilizing Lighting Strategies

The right lighting can make products look more appealing. For example, using warm, soft LED lights can make butter appear golden, stimulating customers' appetites. Shadows make puff pastry look crisp and delicious.